Creativity is more than just from inspiration, it’s a mental process involved in generating new ideas or devising alternative ways of solving human contingencies.

In the entrepreneurial and organizational context, creativity can be defined as the generation of novel ideas that benefits a system in terms of improved efficiency and effectiveness.

The generation of these ideas doesn’t just happen like magic, abracadabra pocus pocus, it usually follows a creative process whereby imaginative persons, germinate ideas, incubate and develop them into success.

Five stages of the creative process have been introduced by scholars. They include:

i. Idea Germination.

ii. Preparation

iii. Incubation

iv. Illumination

v. Verification

Idea Germination Stage

This stage is also known as the idea recognition stage, or the seeding process stage.  The idea germination stage is usually triggered by curiosity, or desires such as monetary. Valid ideas are likened to seed on fertile soil that yield.

Preparation Stage

In this stage, ideas generated out of curiosity, transform into ideas with potential solutions for the problem. To achieve this, there is an energetic concentration idea- problem nexus. Information must be gotten on the problem, and past attempted solutions. Reviews and experimentations are carried out on the proposed idea solution. This stage is vital for acquiring knowledge and information necessary for attaining a final definite solution.


Incubation Stage

This is like a relapse stage in cases where the preparation stage doesn’t yield desired result. The creative individual “mulls over” the idea, allowing the sub-consciousness to assume control of the creative problem. The seeded idea is given more time to grow and improve without intentional efforts.

Illumination Stage

This stage is the “eureka” stage. Here, idea reflects as a logical and realistic creation, and the creative individual can proudly say ‘this is it’. It was in this stage that Thomas Edison watched his light bulb glow for more than 36 hours, and Archimedes realized that once a body displaces a fluid equal to its own weight, it would float.

The mulling over or incubation stage might last for a very long time, but might abruptly be replaced by the illumination state being triggered by an opportune incident. However the creative must be prepared and the idea, well incubated to actualize the illumination stage.

Verification Stage

In order to clear clouds of doubts in the mind, the illuminated idea must be verified as realistic and useful via entrepreneurial actions.

Conscious efforts are made at the verification stage to use the illuminated idea, in solving the problem that actually motivated the creative process. Successful completion of this stage may actually turn out to be rigorous, tiring and both time and resource consuming, with a conclusion that the idea is worth all the hassle, may have been already improved by competitors, or is

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